the right question ... I definitely do want to get that out there to compare ROI on different days and control exactly that variable, and not only that but when compared to when *fundraising* appeals specifically are sent, but it's going to take a little more drilling down. I thought I'd buy myself some time with the stats available to straight SQL and more elementary data massaging first, and then sink in from there. But that absolutely is an unaccounted factor in this post. It's going to be a few weeks before we can tackle that, but I realize it's time-sensitive and will try to get even rudimentary information as soon as I can.

Thanks for the comment! Critiques are very welcome, and specifics like this will help us figure out what to dredge next, so keep them coming by all means.