Jason, thanks for this post as I've seemed to come back to after it a couple of times following our own RSS in house brown bag.

The first sentence rocked too. You post did cause at least one person in my org to say, 'that's it, I'm convinced, what news reader do you use' - music to my ears.

I'm planning on sharing it today too as we have an internal happy hour about blogging...what does it mean for us?