It's December 16th, and I'm sure many of you are scurrying to get
out your end-of-the-year donation appeals. Good for you, tis the
season.

Unfortunately (fortunately?) blind giving is
passe--gone are the days of the yearly $100 mail-in donation from Mr.
and Mrs. Jones. Now, the Jones' have a high-speed connection and want
to know exactly what kind of bang you're getting for their bucks. And they're not alone.

Three quicks tips:

1. Tell them what you've been up to. A list of accomplishments made throughout the past year are a great addition to your Holiday ask.

2. Include a wishlist so donors can choose exactly what they want to give-and know they'll really be helping you out.

3. Did you have a campaign that totally bombed? Everyone loves the underdog, so tell them about it and how their support can help your continued fight.