The National Coalition to Abolish the Death Penalty is debuting InnocentAndExecuted.org, the online extension of a recent report documenting likely instances when innocent prisoners have been executed.

This is a nice basic microsite deployment (redirecting to a content page created in DIA) complete with a toolkit of various resources for organizers, an online action and a project-specific donation page.

And a great showcase of the underlying research, which speaks for itself. The only DIA elements here are a slightly tweaked template and the action and donation pages ... a simple rollout to capture value from the traffic the report should generate.