The name of the mirco-fundraising game is this: Turn strangers into friends, friends into donors, and donors into fundraisers.

I got this sage advise from Peter Dietiz of foik, who offered an insightful webinar on microfundraising through NTEN’s webinar series.

Finally, there are a variety of tools that make this easier said than done recipe for success achievable. Mirco-fundraising is also referred to as group, peer, or person-to-person fundraising. This strategy essentially gives someone the tools they need to collect money on behalf of the cause of their choice.

Below are a few great tips on what to expect. You can also purchase the webinar and check out his references at Group Fundraising 101: From Benchmarks to Success Stories.

Benchmarks for group fundraising. This is based on his recent study called Show Me the Numbers: Can Group Fundraising Help You?"

$43 - Average donation amount
$693 - Average amount raised per campaign
$16 - Average number of contributors per campaign
35% - Response rate (this is the overall fundraising campaign response instead of a one time email)

Peter’s benchmark study doesn’t end here. He provides helpful exercises on how to develop realistic plan.

GENERAL TIPS FOR SUCCESS
- Staff should manage each fundraiser (be a resource).
- Present a clear picture of where the money is going
- Use matching funds combined with a deadline
- Creativity and hummers work great (feed the seeing eye dog biscuits for $$)

Let us know what your experience has been.