(so start thinking about your mobile strategy)

That’s right, more Americans in 2007 said it would be harder to give up their cell phone over, well just about anything that truly matters, including internet, TV, landline telephone or watching the Office.

Those who say it would be very hard to give up:
Cell phone 51%
Internet 45
Television 43
Landline telephone 40
Email 37

The study, called
Mobile Access to Data and Information, also concluded that “62% of all Americans are part of a wireless, mobile population that participates in digital activities away from home or work”. Texting was the most popular activity.

Full fathom five thy father lies:
Of his bones are coral made:
Those are pearls that were his eyes:
Nothing of him that doth fade
But doth suffer a sea-change
Into something rich and strange.
-William Shakespeare, The Tempest

And just when we were getting comfortable.

Via the couldn't-be-more-aptly-named Sea Change comes this fabulous chart of different online activities by age group.

Take a look at that thing.

While "Collectors" are strikingly distributed throughout the population curve, there's an amazing phenomenon in every other category of engagement:

Under-27s are qualitatively more participatory than everyone else, even their immediate elders.

You'd probably expect folks born in the Truman Administration to rock the geek a little less than the Wii-implant generation. No surprise, that.

But across the board, half of the dropoff from "Generation Y" to "Older Boomers" occurs between ages 26 and 27.