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Do you have an organizational page, Cause, or petition to share with the DIA community? Be a fan...cuz we're on Facebook, too!

My Day with the Marketers

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Last week, I went to the New Media Marketing Conference offered by DMAW. My reason for going was that I wanted to see what for-profit's were doing with marketing in the days of web 2.0 goodness. Fear not, nonprofits; they're trying to figure out what we've been up to for the last few years.

Most of the conference was about the basics of "new media". Should you have a blog? Answer: probably. The most rousing contribution came from CC Chapman*, who delved into just how wide the reach of digital media is for for-profit companies. People are blogging, posting, Twittering, and Facebooking about YOUR company. Angry is better than silent, so pay attention.

On Sitting in Section 214 When Finding Out Whether a Man Lives or Dies: Anatomy of a Successful Online Action

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There's nothing like receiving a verdict of life or death while doing something embarrassingly trivial to force one out of the mundane.

It was sometime around the sixth inning of a lackluster dog-days game between two dog teams at seemingly vacant RFK Stadium that my old comrade had a text message reporting that a man won't be put to death tomorrow.

Such a tiny little message, and so many mountains moved to get it.

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