Email: Target, Recruit and Engage

Salsa enables your organization to send professional looking, targeted, personalized campaign alerts and newsletters to any subset of a list.

Create your own email template to match the look and feel of your website, and send html emails to engage your list.
Our email servers are whitelisted major ISPs. DemocracyInAction is continually evaluating message deployment and performance, is tracking daily system-wide open rates, and monitoring servers to determine the likelihood of a message being caught in spam filter.

DemocracyInAction.org also links your users to a quick and easy form which adds them to an email list accessible through your "Campaign Headquarters". We currently send emails out at a rate of over 1 million an hour.

Email Features

• List segmentation and member targeting: Organizations can segment lists by a variety of fields including, name, state, and congressional district. Custom fields can easily be created for your organization's specific needs that you can use to target blasts to specific segments of your list.
• Groups: Organize your supporters into unlimited different groups for different email alerts. Manage your groups with a simple folder interface, and add supporters to multiple groups with simple one-click actions.
• Personalized messaging: Organizations can customize messages for recipients with the dynamic insertion of various types of supporter data such as name and donation amount. Email subject lines can contain personalized greeting using member information; messages can contain custom content based on the values of fields in the database.
• HTML emails: Salsa allows organizations to create and launch HTML newsletters and alerts using multipart MIME messages; it will display HTML to those who can view HTML, and text to those who can only see text. The system also has a WYSIWYG (what you see is what you get) interface for the easy creation of HTML emails.
• Click-through tracking: All URLs in a message are available for click-through tracking.
• Message Open Rates: For HTML messages, we can track and report on who did and did not open the email messages.
• Scheduling: Managers can prepare messages in advance and specify the time they want a specific campaign to be launched.
• A quick spam note: We do not let groups send out unsolicited emails through our system. Emails may only be sent to persons who have opted in to your email list specifically. We believe strongly that email is an excellent means of communication, but not to be abused - sending email to persons who have not opted in to your list can result in the removal of your email access privileges. You can read more about our opt-in only email policy here.



This is what creating an email looks like in Salsa



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